The cost of cheap energy

Low prices hide real trade-offs. The bill arrives on a different ledger.

Bubal Think Tank12 September 202610 min read

Cheap at the meter is not cheap in total.

Topics

Why attention became the scarcest resource of the decade
Every platform competes for the same finite hours. We trace how the economics of attention reshaped media — and what it means for anyone trying to be heard.
The quiet return of industrial policy
Governments are picking winners again. The vocabulary changed before the policy did.
What frontier models still cannot reason about
Benchmarks reward pattern-matching. The harder test is judgement under uncertainty.

Low prices hide real trade-offs. The bill arrives on a different ledger.

Bubal Think Tank12 September 202610 min read

Cheap at the meter is not cheap in total.

Why attention became the scarcest resource of the decade
Every platform competes for the same finite hours. We trace how the economics of attention reshaped media — and what it means for anyone trying to be heard.
The quiet return of industrial policy
Governments are picking winners again. The vocabulary changed before the policy did.
What frontier models still cannot reason about
Benchmarks reward pattern-matching. The harder test is judgement under uncertainty.